1950 - 1959: After WWII, artists and intellectuals began exploring the Maremma coast, attracted by the unspoilt beauty of the sea and pine forests. Roccamare became one of those "well-kept secrets," a corner of paradise offering a safe haven for Italy's most creative minds. The pine forest embracing Roccamare became a place of inspiration for people looking for peace and quiet away from the city.
1960: With the economic boom, Italy began developing a luxury tourism industry and the Tuscan coast was brought to the fore as an especially coveted destination. Roccamare Resort was founded at this time as an exclusive oasis for people seeking a haven of relaxation and privacy.
Fun fact: The choice of location wasn't random. The founders fell in love with the pine forest and immediately committed to preserving the surrounding nature by creating a resort that blended harmoniously with the natural landscape.
1970 - 1980: The golden years of Roccamare Resort! As Tuscany became one of the most popular destinations for tourists from around the globe, Roccamare set itself apart as a meeting place for artists and writers. Among them was Italo Calvino, who settled in a private villa nestled in the pine forest. Here the writer found inspiration for some of his masterpieces and spent entire summers absorbed in writing.
Fun story: Calvino is said to have loved writing at sunset, with the rustling of the trees as the soundtrack for his writing. Guests walking in the pine forest could catch a glimpse of the famous writer absorbed in the pages of his manuscripts.
1990 - 1999: With the emergence of quality tourism, the resort was modernized without compromising on its authentic spirit. New exclusive services were added, including private pools, direct sea accesses and a selection of luxury accommodations maintaining the resort's characteristic intimate atmosphere. Roccamare still attracts an elite clientele with its understated elegance and emphasis on privacy.
Fun fact: During the renovation, each architectural detail was designed to integrate with the surrounding natural environment - an approach which over time has become one of the resort's distinctive features.
2000 - 2010: With the new millennium, Roccamare opened its doors to an ever-expanding international clientele while ensuring high standards and utmost discretion. The resort became well-known among international celebrities and high-profile travelers looking for an exclusive experience in a unique natural setting.
Fun fact: Roccamare Resort is often chosen as a location to enjoy a dream holiday with family and friends - it is not uncommon for tourists from Italy and all over the world to continue choosing our resort as a meeting place every year, to spend quality time together and enjoy peace and quiet away from their daily routine.
Roccamare Resort continues to embody the perfect balance between exclusivity and protection of the environment. The care and protection of the pine forest and the ecosystem are at the heart of the resort's philosophy, along with a commitment to preserving the natural beauty of the Tuscan coast. Indeed, today the Resort sets the standard in the field of natural conservation with efforts including targeted actions like supervising and surveying the centuries-old pine trees as well as implementing a policy of redensification by planting young pine trees and other native trees.